Taobao is actively working on new social features to optimize the value chain.
Social Network Evolution
Taobao is focusing on enhancing user communication density and prioritizing the sorting of offers based on buyer preferences. Recently, new features were introduced, available only in China for now, but they are quite intriguing. Taobao customers can now use bonuses earned from their activity on the platform to purchase Starbucks coffee. Alternatively, coffee from the world-famous chain can still be ordered with money. Deliveries are facilitated by the intelligent acoustic system, Tmall Genie.
Experts highlight several significant changes:
- Taobao launched a ranking feature to help users easily find the most suitable and cost-effective products.
- Supply chains are now processed through a new ranking system, reducing delivery times by optimizing offline partner interactions.
New Intelligent Ranking Function and Taobao’s Brick-and-Mortar Stores
The intelligent ranking for supply chains is just the first step in Taobao’s efforts to actively integrate with physical retail outlets and service providers. For instance, a new concept store has been opened in Singapore. Recently, a new Taobao Store launched in one of the largest malls, aiming to merge offline and online shopping.
In practice, this works as follows:
Customers visiting the store can purchase the items they need, assisted not only by human consultants but also by an intelligent assistant. Delivery options include having the item shipped to their home or picking it up at the point of purchase. This service is targeted at senior citizens and avid shoppers who enjoy visiting offline stores.
Our transportation company continues to assist with purchasing and delivering goods from Taobao. Take advantage of these opportunities to buy quality products affordably. Explore Taobao’s new features today. Any product will be delivered swiftly.